Privacy Policy

What We Collect and Access

Google Account Information: We use Google authentication and collect your name and email address for account access and communication.

Google Analytics 4 & Search Console Data: With your authorization, we access your GA4 and GSC data (read-only) to generate performance reports and insights. This may include website traffic data, user behavior metrics, and search performance data. You are responsible for ensuring your GA4 configuration complies with applicable privacy laws.

Third-Party SEO Data: We query public SEO data providers (SEMRush, Ahrefs, etc.) using your domain and keyword information to enhance our reporting.

Usage Analytics: We track how you use the Performance Hub on an individual basis — which reports you view, features you use, and time spent — to better understand your interests and focus our efforts where they matter most to you. We also aggregate this data to identify which features provide value.

Error Diagnostics: We automatically log technical errors including system state and request context. These logs may incidentally contain client data and are retained solely for troubleshooting purposes.

How We Use This Data

• Generating performance reports and campaign insights for your account
• Improving platform features and identifying underutilized reports
• Technical support and error resolution
• Internal business optimization and historical reference

Employee Access: Previsible employees have access to all client data within the platform.

Data Sharing

We do not sell your data.

• Google APIs: We access your GA4 and GSC data using OAuth tokens via authorized accounts.
• SEO Data Providers: We send domain/keyword data to third-party APIs (SEMRush, Ahrefs, etc.) to retrieve publicly available SEO metrics.
• Infrastructure Providers: Fully encrypted backups are stored with third-party hosting providers.

Data Security and Storage

• All systems are hosted on Previsible-owned hardware in secure colocation facilities.
• Access is restricted to authorized personnel with MFA enforcement for employees.
• All logs are stored on private infrastructure.
• Google OAuth tokens have read-only access to GA4 and GSC data.
• Backups are encrypted before transmission to third-party storage.

Your Rights

• Revoke Google API access at any time through your Google account settings.
• Request information about your data.
• Request deletion of your data (subject to contractual obligations).

Changes to This Policy

We may update this policy as needed. Continued use of the platform constitutes acceptance of any changes.